Helpful Resources 

Get access to our technical data sheets, dive into case studies on challenging projects, and learn more about our materials and innovation. Have a question about our materials, shipping, product liability, or converting capabilities? Scroll down to our FAQ section or get in touch with us for a chat! 

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Editor's Picks

Hammerhead Felt

Piano hammer felt plays a crucial role in shaping a piano’s tone, attack, depth, and overall character. For decades, the piano industry wondered why early 20th-century pianos sounded noticeably richer. Part of the answer lay in a legendary pre-war Weickert Felt “recipe” that was lost during World War II, altering the tonal profile of pianos made in the decades that followed. 

In the 1990s, Jack Brand, owner of Brand Felt Group, was challenged by piano makers and hammerhead technicians to recreate this felt. Through collaborations with Renner Hammerhead and Steingraeber & Söhne, the team re-introduced the Weickert Felt quality to the piano industry. Today, thousands of pianos each year are outfitted with felt produced from this recovered process—once again considered the gold standard of hammerhead felt. 

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In the News

Winners: Canadian Wool Innovation Prize 

Unity Pad by Brand Felt Group co-won the Canadian Wool Innovation Prize, alongside The General Bean. Hosted by The Campaign for Wool Canada, celebrates innovative, creative, and high-value uses of Canadian wool.

On Bloomberg TV: World’s Greatest Wool Felt Makers 

2025 kicked off with a huge win! Brand Felt Group was named the world’s best wet-process wool felt makers on Bloomberg TV’s series “World’s Greatest”. Winning out over others in the same category, our innovation and impact factored into the contest.

Featured on Fabric of Canada: Wool of the West

Discover the origin of Unity Pad. Made in our Mississauga factory, this innovative saddle pad combines Canadian wool expertise with generations of felt-making craftsmanship in a seamless design that prioritizes the horse’s comfort.