In the News

Winners: Canadian Wool Innovation Prize 

Unity Pad by Brand Felt Group co-won the Canadian Wool Innovation Prize, alongside The General Bean. The award, hosted by The Campaign for Wool Canada, celebrates innovative, creative, and high-value uses of Canadian wool.

On Bloomberg TV: World’s Greatest Wool Felt Makers 

2025 kicked off with a huge win! Brand Felt Group was named the world’s best wet-process wool felt makers on Bloomberg TV’s series “World’s Greatest”. Winning out over others in the same category, our innovation and impact factored into the contest.

Featured on Fabric of Canada: Wool of the West

Discover the origin of Unity Pad. Made in our Mississauga factory, this innovative saddle pad combines Canadian wool expertise with generations of felt-making craftsmanship in a seamless design that prioritizes the horse’s comfort.